The Redox cofounders got a taste of the coming digital health revolution while working at Verona, Wisconsin-based Epic Systems in the late aughts. That’s when they saw the hundreds of different interfaces electronic health records needed to connect to within a health system. “There was this big disconnect between the world of electronic health records and the world of new cloud-based software,” says Skievaski, the president of Redox.
The trio met not through their day jobs but through an “intrapreneurship” program inside Epic that fostered collaboration on innovative projects. Skievaski was the first to leave in 2013 and began working on a startup. He and Lloyd soon founded a co-working space in downtown Madison called 100state, which later launched an incubator called 100 Health. “Epic is the largest employer in that whole county with 10,000 plus employees, and there wasn’t an ecosystem of people starting health tech companies around Madison,” says Skievaski. “It just seemed like there should be.” Bonney came onboard in February 2014 and by the end of that year, Redox was born.
Bonney is the only one of the three cofounders who still lives in Wisconsin. The company had a remote work policy from the very start and has grown to 130 employees. While Redox saw an initial slow down of integrations at the start of the Covid-19 pandemic, there was soon a huge demand for telehealth companies that wanted to connect to health systems, ranging from tiny startups to publicly-traded firms. Redox customers pay a license fee and then a connection fee based on the total number of hospitals, which gives software developers “a predictable pricing model,” says Bonney, as opposed to the per transaction fee charged by similar companies.